February 22, 2008 Volume 87, Number 34
ROTARY'S FOUR WAY TEST
"Of the things we think, say or do:1. Is it the TRUTH?
2. Is it FAIR to all concerned?
3. Will it Build GOODWILL and BETTER FRIENDSHIPS?
4. Will it be BENEFICIAL to all concerned?"
SOMETHING NEW
Rotary celebrates 103rd anniversary To celebrate Rotary’s 103rd anniversary on 23 February, Rotary International is placing advertisements in several newspapers highlighting Rotary’s work and achievements. This outreach bolsters the PR efforts of Rotary clubs worldwide that are celebrating the organization’s founding.
The Rotary ads and newspaper supplements will appear in the International Herald-Tribune, the New York Times, the Chicago Tribune, and Tribune publications the Red Eye and Hoy on Friday, 22 February.
The placements include a Rotary supplement highlighting PolioPlus, the Rotary Centers programs, and the benefits of membership.
Rotary’s television public service announcements also are running on all domestic and international United Airlines flights.